The impact of SEO on e-commerce
Marketing and online promotion

The impact of SEO on e-commerce

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Every year the e-commerce market built on enterprise SEO strategies strengthens its position both in Poland and worldwide and this is not without reason. Modern customers value comfort and easy access to information, which is also the main advantage of e-commerce.

Best Kansas SEO agency notes that the possibility of fast order completion, the option to compare prices of individual services or products from different suppliers, the legally guaranteed 14-day return policy and, last but not least, shortened delivery times (purchases can be delivered as early as on the second working day) mean that websites generate much more traffic than stationary outlets in many cases.

However, you can’t do without a SEO or an User experience audit. The process of positioning which is the main concern of all enterprise SEO strategies has only one, but very important from the entrepreneur’s point of view – achieving by a given website the first results in the Google search listing. It is not easy, however, always profitable.

Why does e-commerce rely on marketing activities?

Selling products online is only seemingly a simple activity. Lack of large financial outlays resulting from hiring employees for direct service or the lack of need to rent or buy office space or stationary points makes that anyone can afford to start an online business.

For example Best Kansas SEO specialist activities consist of meeting all the guidelines of Google’s complex algorithm, which calculates the position of a given page based on data obtained by Googlebots. The crawling robots continuously scour the entire internet for new or updated content. The algorithm, using all relevant information, performs an in-depth analysis of the page and assigns it a position on a particular keyword phrase. It is important for us to meet all the guidelines of the algorithm which is the second most important factor of enterprise SEO strategies and to be able to get with the chosen subpage all the way to the top, even to the top three.

Higher earnings and greater confidence – learn about the advantages of positioning

The advantages of positioning after a User experience audit with  adequate CMS are many, so it’s definitely worth knowing all of them. Despite some financial outlays, these actions always turn out to be fruitful and measurable in their effects, and among the advantages Best Kansas SEO agency mentioning:

  • the possibility of achieving much higher earnings,
  • higher chance of conversion from each page view,
  • increase of the Internet user’s trust towards a well positioned website,
  • adjustment of the website’s appearance and its manner of use to the requirements of the target audience,
  • considerable facilitation with respect to subsequent SEO activities,
  • and many others.

All these advantages make the positioning bring measurable benefits to every website, however it is not a simple task, which can be handled by every internet user and website owner. This is the reason why the majority of entrepreneurs decide to use SEO or User experience audit at SEO agencies or with freelancers who correctly perform all the important tasks related to the positioning process.

Image: Frank Busch/

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  • Mark Routh 21.07.2022

    A high position is now a guarantee of success, which is why it is so hard to get. Everyone would like to, and so would I. I completely agree with the author about the benefits of working on SEO. I also see that SEO is becoming more and more popular as time goes by, and I’m not surprised at all. I myself am trying to get my site to a state where the number of visitors is satisfactory. Furthermore, I am currently starting to work with SEO agency iCEA group, which is starting to work on the storefront at the moment. I hope it will be successful, and I wish all of you starting out and more, as well as myself, success!

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