For e-commerce store owners and webmasters, search engine optimization has become an essential part of doing business online. A strong strategy can be the difference between driving lots of traffic to your site and letting all that traffic slip away, never to return again.
For this reason, you need to have an effective SEO Shopify optimization checklist in place before the launch of your store and continuously maintain it throughout its lifetime. This will ensure that your store performs at the highest level it can, delivering the best possible experience to your customers and providing you with everything you need to succeed online.
What is Shopify?
Shopify is an e-commerce platform that allows users to open their own online store. They offer a mobile-ready platform, 24/7 customer support, and integrated with payment processors such as Stripe and PayPal. The hosting solution and tools provided by Shopify make it easy for beginners who are interested in starting an online business.
Know-how. Optimization fundamentals
Step 1: Technical issues
In addition to product optimization, you should conduct a technical audit.It will help identify any issues with your store and can determine whether there are any changes that need to be made in order to improve the site’s performance. Find the best Hamilton SEO experts and learn about your advantages and disadvantages.
Step 2: Getting started with keywords
Keywords help your audience find your store. To come up with keywords, think about what people might search when they are looking for your product or service. What are the words that you would type into Google? Once you have a list of potential keywords, go through them and see which ones could be used as title tags, meta descriptions, alt tags and more. Now you can prioritize the list of possible keywords in order of importance to use on different pages of your site.
Step 3: Create valuable content
By providing original, unique content about your products, you’ll engage and captivate your customers and rank higher in search engines. You should post between two and four pieces of content every week. When it comes to choosing the type of content that’s best for your store, make sure you’re providing quality articles that will give people insights into your business by answering questions they have.
Step 4: Build internal links
There are two ways you can build internal links on your site. One is to include links in your product descriptions that point back to your other products, or site pages. The other way is to create text-based navigation and use the navigation as a way of connecting pages.
Step 5: Social shares and backlinks
Your social media strategy can contribute a great deal of traffic and exposure for your brand. Don’t be afraid to get creative and share links on relevant pages on Instagram, Facebook, Twitter, LinkedIn, etc. And don’t forget about linking back from your store blog posts or email campaigns! Sharing links from other retailers you love is an excellent way to promote products and services while driving traffic back to your own store.
Step 6: Use SEM strategies as PPC and landing pages
Use SEM strategies like paid search ads and landing pages as a complementary part of your SEO strategy. This will allow you to extend the number of impressions on keywords related to your product or service in non-organic results. Paid search ads are really helpful for catching people’s attention and serving up details about your product or service in search results. And if you have a tangible product, running PPC campaigns can be an efficient way to generate leads.
Step 7: Don’t forget about loading speed
The speed of your site can impact how often people return and buy from you. It has a direct correlation with the page load speed, mobile responsiveness, and bounce rate. That’s why it’s important to have a fast loading site that is also mobile responsive. Check your Core Web Vitals metric in Google Search Console panel. Once the number drops below 50% on PageSpeed Insights, this means that your website is running too slowly.
Step 8: Follow the trends
Trends are a useful way of marketing your store in the eyes of your customers. It is important to stay up-to-date with the latest and most relevant trends, so you can give your customers what they want. In 2022 you should focus on voice searches. It make up 20% of all queries already and this number is only going to increase over time.
Always monitor and analyze
Monitoring the rankings of your site on a regular basis is key. Allowing Google Analytics to constantly monitor and collect data can help you track both ranking trends over time and traffic patterns. This will allow you to determine when changes should be made in order to increase your rankings or conversion rates. This also allows you, as the blogger, to view information in an easy-to-digest manner through graphs, charts, and tables.
With the right information, optimizing your Shopify store can be a breeze. In this post we’ve offered a comprehensive list of considerations and tasks you’ll need to accomplish in order to make sure your store is optimized properly for SEO. These include setting up analytics, building out quality content and more. As you work through these steps, think about which tasks are the most time-sensitive and prioritize them accordingly.